OUR STORY
THE BRAND
TEXAM’s philosophy is never to settle: that’s why we never propose reinterpretations of fashion trends.
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“IF WE FOLLOWED THE LATEST TREND, WHICH DOES NOT BELONG TO US, WE WILL LOSE OUR IDENTITY AS INNOVATORS.“
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We believe that walls have their own lives: it is only a matter of being able to pull identity, form and movement out of two-dimensionality.
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What we offer is a unique style, a creative vision and all-Italian expertise. With each new project, we aim to dare and reinvent ourselves, in terms of materials, design or ideas.
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With the artistic team Gianfranco has always shared: his knowledge, his experience in contact with different cultures, experimentation, influences from artists, architects and designers.
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Today, TEXAM’s wallcoverings are the result of this never-ending quest
A HISTORY OF HANDMADE
TEXAM’s origins date back to the 1970s, when in Turin, Gianfranco Salvi crumpled hand-painted paper and applied it to the walls. The resulting skin effect was too charming to remain a mere experiment. And so the story moved from Turin to Milan, where this unusual wallpaper found an enthusiastic group of customers. Once the first collection was completed, Gianfranco wanted to test the potential of his products on the most demanding stage of all: New York. There he met Angelo Donghia, one of the most appreciated interior designers of the time, who fell in love with this unusual wallpaper and decided to display it in his American showrooms.
Gianfranco thus began his career as an avant-garde author: his unique and inimitable collections, made with a printing press he designed himself, were introduced to the market.
In 2010, after a long career, Gianfranco decided to create his own brand:
TEXAM WALL MASTERS
He wanted to combine traditional printing techniques with the most modern and digital ones, leading his creative team in a precise style that reflected Texam’s DNA: attention to detail, luxury design, meticulous processing techniques and celebration of materials.